#DIRECT MAIL CAMPAIGNS HOW TO#
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Upon receiving the postcards, the recipients are prompted to visit where they can track their locations. Recipients were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. They sent each person on their mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. Bozell’s ExcheerimentĪdvertising agency Bozell launched “The Great Excheeriment” for a direct mail holiday campaign. Once opened, recipients were directed to a landing page to enter to win a prize package that tied back to the messaging of the campaign. Lexus sent its audience a classic manilla envelope with a twist to create an interactive experience that would encourage recipients to open the envelope. In 2019, Noble Studios sent Noble Fir Christmas tree seeds with its holiday cards to encourage reduced carbon emissions, and to tie its name to the festive holiday season. Fir Tree Seed Holiday Cards from Noble Studios To stand out from the typical holiday greeting cards, small agency The Shop, based in Dallas, Texas, created a set of tiny cards to send to their roster of clients. In fact, according to the Data & Marketing Association, for ever dollar spend on direct mail, $29 in revenue is generated. Tactile marketing can improve your digital ROI and provide a significant boost to your marketing strategy as a whole. If you are looking for creative ways to engage your audience, sending them something that provides a tactile and interactive experience is one way to stand out from other ads in their mailbox. This unique and creative direct advertisement was created by Rethink, Canada for Heinz. After the flat box was slid under the door, it would pop up into a 3D box and on one side was written “BREAKING INTO YOUR APARTMENT IS EASIER THAN YOU THINK.” 3. ADT Pop Up BoxĪDT slid a piece of mail under doors of apartments.
#DIRECT MAIL CAMPAIGNS FULL#
Read more about how Acoustic achieved a 25% conversion rate in the full case study. This example shows how you can extend your brand to every aspect of the direct mail campaign, from the messaging to the colors of the packaging. Mini Bluetooth Speakers from AcousticĭemandTec by Acoustic uses mini bluetooth speakers in a custom Greetabl gift box to book meetings with prospects.
If you’re looking to take your direct mail advertising to the next level, use these 17 creative direct mail examples as inspiration for your next campaign. The good news is that direct mail has come a loooong way from oversized postcards and weekly sales circulars. In today’s market, consumers are bombarded with messaging and advertising nearly everywhere they look, so it’s more important than ever to make sure your direct mail ads stand out in a crowded mailbox.
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